Choose the right digital signage for your environment
Digital signage is an efficient communication tool that can be used to display information, advertising and entertainment content. Digital signage can be installed in a variety of environments, including shops, restaurants, hotels, offices and public spaces.
Indoor
Indoor application scenarios are generally: shopping malls, libraries, restaurants, subway stations, etc.
Usually, the size of the digital signage is considered, and the appropriate digital signage is selected for display according to the usage scenario to achieve the best viewing effect and information transmission effect.
Sometimes, we choose interactive digital signs, because in some environments, interactive digital signs can usually attract customers’ attention more effectively than display digital signs, and can increase user participation and purchase intention. . In a retail environment, for example, through touch screens or gesture recognition capabilities, customers can interact directly with product information, prompting deeper engagement and interest. This interactivity not only enhances the interaction between brands and customers, but also provides merchants with more opportunities to attract and retain customers and enhance the shopping experience.
Outdoor
HUSHIDA outdoor K series is also called DOOH (digital out of home), the usage scenarios are mostly: streets, bus stops, campuses, etc.
Outdoor digital signage will be selected with durability and environmental adaptability in mind, taking into account the lighting conditions of the environment. If the ambient light is strong, you need to choose a digital signage with high brightness function and consider the field of view of the digital signage. If the digital signage will be installed in a high traffic area, you need to choose a digital signage with wide viewing angle capabilities.
At the same time, attention should be paid to geographical and climatic factors. If you are located in a high-temperature area, it is more recommended to purchase a digital signage with air cooling or air conditioning to ensure stable operation of the digital signage.
CONCLUSION
Both indoor and outdoor digital signage have their own characteristics. Choosing the right digital signage according to different scenarios can effectively attract customers and provide a better shopping experience.
