What is digital menu board and how to choose?
In today’s high-tech world, more and more businesses are moving from traditional printed menus to digital menu boards. Digital menu boards offer many advantages over printed menu boards, including the ability to quickly and easily change menu items and prices, engage customers with interactive content, and more.
What is a digital menu board?
Digital menu boards are display systems that use software and hardware to display dynamic menus on the screen. In addition to menus, the screens can display specials and promotions, live TV, customer reviews and more. They can also provide customers with additional information, such as nutritional facts or allergen information. Digital menu boards are a great way to showcase your dishes and beverages to potential customers.
creat a digital menu board
There are a few things to keep in mind when creating a digital menu board. First, consider the overall layout and design of your menu board. The goal is to create a visually appealing layout that is easy for customers to navigate. Second, decide what type of content you want to include on your digital menu board. In addition to your restaurant’s name and logo, you’ll need to include photos or videos of your food, along with pricing information. Finally, make sure your digital menu board is easy for customers to use. Include clear instructions on how to navigate the menu, and make sure the buttons are large enough to press easily. By following these tips, you can create digital menu boards that are both informative and visually appealing.
Benefits of digital menu boards
1.Easier Updates
With the digital menu board, you can easily update menu content as needed. This can be done over the phone or remotely, depending on the system you choose. This is especially beneficial for businesses that offer seasonal or daily specials. Instead of reprinting the entire menu every time a menu is changed, businesses can simply update their digital menu board content as needed. This saves time, money and hassle.
2.Improved visibility
Digital menus are easier to read than traditional paper menus and can be displayed at a larger size for improved visibility. Thanks to its eye-catching design and dynamic content, digital menu boards can help businesses attract new customers. If your business is located in a high traffic area, a well-designed digital menu board can help you attract new business.
3.More engaging content
Digital menus can contain more multimedia content than traditional menus, such as photos, videos, and customer reviews. This helps attract customers, keeps them engaged while they wait for their food, and improves their overall dining experience.
4.Flexible design
Digital menu boards can be designed to fit any size or shape screen, so you can create a custom look that matches your branding. Need to add more screens? no problem! Digital menu boards are easier (and cheaper) to scale than traditional printed menus. You can simply buy additional screens and have them shipped and installed without worrying about reprint costs or ruining old menus in the process.
how to choose a digital menu board?
1.LED OR LCD
Although LCDs are sometimes less expensive than LEDs, the latter are usually the best choice for digital menu boards. That’s because LEDs consume less power and generate less heat, making them better for long-term operation in a restaurant environment.
2. Screen size
When choosing the size of your digital menu board, consider the viewing distance, the number of menu items that need to be displayed, and the wall space you have to use. Keep in mind that many patrons will stand in line behind several people to view the screens. You want the text to be easy to read—not just for the person at the counter but for those a few feet behind it.
3. Resolution
Today, 1080p monitors are the best choice for digital menu boards because they provide crisp, readable text and high-definition graphics. While 720p may be tempting for some environments, you’ll definitely lose some clarity, making menu boards difficult to read for some viewers. While 4K screens are available for digital signage applications, their higher prices currently don’t make sense for a restaurant setting, so it’s best to stick with 1080p.
4. Refresh rate
Since digital menu boards have fairly static content, you can choose the standard refresh rate of 60Hz, even though the display will contain some video. This will ensure that any movement appears crisp and clean without unnecessarily investing your client.