In the digital age, outdoor media makes full use of digital technology and network technology to diversify the content of communication, which also makes dooh advertising richer in content and more informative than traditional outdoor media in the past.
Digital technology is changing the way people view and interact with media. Although traditional billboards are still heavily used, it is undeniable that digital out of home (DOOH) will be the future trend to display attractive content and attract more viewers.
In recent years, DOOH has become more and more popular due to its innovative and rich functions. Technology allows dooh digital signage owners to provide consumers with more attractive customized content. It can be said that outdoor advertising media owners have benefited a lot from the digitalization process.
Nearly one-third of the top 100 outdoor advertisers in the United States have increased their investment in outdoor advertising. Well-known brands such as McDonald’s, Geico, Facebook, Apple, Netflix, Chevrolet, AT&T, and Coca-Cola are all “big money owners” of outdoor advertising.
It is not difficult to find that digital ooh advertising is sweeping the field of outdoor advertising. This type of advertisement helps to improve the user experience of consumers while tailoring the advertisement content and delivery form for advertisers. Digital out of home advertising has a bright future and can come in many different types, such as digital billboards, information screens in retail centers, and even rear-seat displays in taxis. Dooh billboards can display or play information in turn, while newsstands display advertisements, and can share important content such as weather and news in real time.
Introduce the old and bring forth the new, digitalization is the future of outdoor advertising
The advantage of digital outdoor advertising is to give the audience an intuitive impression to quickly establish contact with the audience. Similarly, DOOH can also easily integrate third-party technologies, such as touch screen interaction and mobile technology. The integration of these technologies provides DOOH with endless possibilities and creative space. In addition to accurate delivery, those advertisements that encourage consumer interaction in the brand message are more popular in the market.
In the past, outdoor advertising focused on geographic location without delving too much into the content itself. Now that content is heavily weighted in DOOH, brands should approach DOOH like any other. Build your target audience, identify the key distribution channels that are likely to reach the majority of your audience, and then create content that will drive conversions.
In the management of advertising content, digital ooh advertising has shown irreplaceable advantages. For example, setting up dooh screens requires more upfront costs, but content updates can be done automatically in seconds, eliminating the printing and installation costs of traditional billboards and reducing management costs. In addition, dooh ads can be changed every 15 seconds, and the changes on the screen keep the audience interested and make it easier to convey the commercial message.
Not only that, but DOOH works impressively with other modern technologies: Many billboards are now fitted with sensors that collect data on foot traffic; with displays and facial recognition technology, content can be matched to the demographics of passers-by ; and even publish campaigns based on weather data, i.e. sunny or rainy.