Why the retail industry prefers digital signage for marketing
Why Choose Digital Signage
Digital signage, an affordable and powerful advertising tool, has become a powerful tool for mainstream businesses to attract consumers. In particular, we asked many retailers why they are more enthusiastic about using digital signage and came to the following points:
1. Fashionable and beautiful: The exquisite appearance of digital signage is enough to attract customers’ attention and further shape the brand image.
2. Durable: Digital signage has a long service life, low maintenance costs, and can continue to provide promotional support for businesses.
3. Universally applicable to all fields: covering marketing, electronics departments and even store entrances, which can help save costs and improve publicity efficiency.
4. Flexible and diverse advertising display: Digital signage can flexibly present various advertising information according to actual needs, such as promotional activities, new product promotion, etc., to meet the needs of different consumers.
5. High cost-effectiveness: Compared with traditional paper posters, digital signage is more convenient, can change content remotely, and can greatly reduce the consumption of manpower replacement, so it is more cost-effective in the long run.
How to choose digital signage
Vertical digital signage is mostly used in locations with particularly large flow of people. For example, vertical digital signage set up in shopping malls can be easily seen by consumers while walking, which improves the visual impact and attractiveness of product information and makes it more attractive. Consumers increase their purchasing intention.
The digital menu board can simultaneously display different menu contents through multiple displays, such as main coffee varieties, daily promotions and limited-time special offers, new coffee products, baked goods and desserts, related main packages, etc., allowing customers to more intuitively understand the restaurant’s Food and service.
Digital water signs can be installed in any location and display various information through digital screens. For example, shopping malls, supermarkets, restaurants, etc., used to display product information, promotions and advertisements. It has a wide range of application scenarios and can also have excellent publicity effects.
In large stores, placing bar screens on shelves can achieve a good publicity effect, allowing customers to see the products on sale, thus increasing sales. Connect to a computer or mobile phone via the Internet to remotely control, manage and update information. This makes the management of strip screens more convenient and efficient.
Digital signage application cases
1. Walmart
Walmart, the global retail giant, uses bar screens for promotion in many places in Walmart stores around the world. Walmart has increased product sales and improved customer shopping experience by using bar screens.
2. Carrefour
Carrefour, a well-known French retailer, uses digital signage globally. Through the use of digital signage, Carrefour has achieved excellent publicity effects and increased customer traffic and sales.
3. Starbucks
Starbucks, the world’s leading coffee brand, has introduced digital menu boards a long time ago. By listing new and recommended products on the digital menu board, it successfully created a warm and comfortable cafe atmosphere and increased customer satisfaction.
With its unique advantages, digital signage has become an important carrier of information dissemination and plays an increasingly important role in all walks of life. With the continuous development of digital technology, the functions of digital signage will be richer and the scope of application will be wider, which will definitely bring more convenience to our lives.
