Why do small stores prefer portable digital signage?
For small businesses, every single person who walks by is a potential customer. That’s why having a convenient, easy-to-use digital sign is the best way to meet the needs of most small stores. You don’t have to overthink it—just set it up right by the front door and you’re good to go!
The benefits of choosing portable digital signage
- Cost-effectiveness: Reduce operating costs and improve marketing cost-effectiveness.No need to frequently print posters and flyers, saving money in the long run; much cheaper than traditional methods such as TV advertising
- Flexible and portable: Seize the best exposure point to maximize the publicity effect.The convenient digital signage is lightweight and easy to move with wheels. It does not require complicated wiring and can be adjusted at will.
- Eye-catching: Effectively attract customers and convert passersby into in-store customers. High-definition screens support videos and animations, attracting more attention than static posters. 80% of customers admit that outdoor digital screens attract them to the store.
- Easy to operate: one person can easily manage it, saving energy. Content can be updated remotely via USB flash drive or mobile phone/computer, without the need for professional technicians
- Durable: One-time investment, long-term stable use. The portable digital signage has IP55 waterproof and dustproof, can adapt to the changing outdoor weather; designed for long life and low maintenance requirements
Advantages compared to other digital signage
Unparalleled visibility
Unlike standard indoor screens, purpose-built outdoor portable digital signage boasts up to 2000 nits of brightness and is designed to be sunlight readable. This high output ensures your content is delivered accurately, ensuring your product displays or promotional videos remain clear and eye-catching, even in direct midday sunlight.
Portability combined with durability
During regular hours, you can place the portable digital signage at the store entrance to attract customers into the store. At the same time, you can also move the device from the door to the sidewalk outside during peak hours to achieve excellent publicity effects. It can be quickly recycled when closing. The portable design allows for quick deployment.
IP55 protection: This rating indicates the device is protected against dust ingress and can withstand low-pressure water jets (such as rain or accidental splashes). IP55 durability ensures a long lifespan and reliable operation, while also being less susceptible to damage than other digital signage options.
Seamless operation, unattended
One of the biggest pain points of digital signage is the power cord. Portable digital signage comes with a large built-in battery, some as high as 50,000 mAh, which can provide up to 14 hours of continuous playback. This allows you to place the sign in an optimally visible location (without a power outlet) without worrying about battery life.
For any small business looking to enhance its street presence, investing in a durable, bright, portable digital signage solution is no longer a luxury; it’s a basic marketing necessity. Say goodbye to mix-and-match and embrace broadcast mode.
