Most fast food and casual restaurants are now using digital menu boards to advertise their food. High-definition digital display panels and digital signage software form a digital menu board solution for restaurants to provide your consumers with the most satisfying menu experience.
Digital menu boards allow you to showcase your menu items with eye-catching animations, attracting more customers and increasing sales.
First, you need to decide on the hardware. Do you need a single screen or multiple screens? If you plan to display a digital menu board in a high-traffic area, such as a lobby or conference room, you may want to consider a multi-screen solution. This way, you can display your digital menu board in multiple places and make sure everyone can see it.
If you plan to use your digital menu board for a more specific purpose, such as displaying daily specials at a restaurant, then one screen may suffice. The next part is to choose the screen size. The most common sizes are 32″, 40″, 46″, and 55″. If you are not sure which size is right for you, you can always ask for a demo or a free trial.
The success of a digital menu board depends largely on the software you use. If your digital menu boards are designed and implemented properly, they may help you increase sales while enhancing the customer experience. Look for systems with customizable menu designs, promotional templates, ease of use, scalability, and menu arrangements.
You can drag and drop images and videos into the software and create your menu in minutes. Here are a few things to consider when creating content for a digital menu board:
1.Please keep it simple and readable. Menus should be easy to navigate and should list items.
2.Use high-quality images. Visuals should be catchy and appetizing.
3.Get creative with your content. Use bold fonts and colors to make your menu stand out.
4.Make sure the content is updated regularly. Menus should be kept up to date with the latest offerings.
5.Stay interactive. Allow customers to browse menus and make choices quickly.
6.Plan your content. Decide what to include on your digital menu board. Create a list or outline of everything you wish you had.
7.Test and modify. Test your digital menu board on different devices to make sure it looks and works the way you want. Modify as needed.
You can manage digital menu boards in a few different ways. One way is to use digital signage software designed for menu boards. This software allows you to easily create and manage digital menu board content. Once you’ve produced your content, you can use the software to deploy it to your digital menu board.
Another way to deploy digital menu boards is by using common digital signage software. Using this software, you can create your content and then deploy it to your digital menu boards using a web-based interface.
Finally, you can use a content management system (CMS) to manage and deploy your digital menu board content. A CMS will allow you to create and manage your content using a web-based interface. Once you’ve produced your content, you can use your CMS to deploy it to your digital menu board.
If you choose a lower-level digital menu solution, you run the risk of missing out on thousands of dollars in sales each year. On the other hand, advanced digital menu solutions can increase your sales by up to 6%.
Some digital menu providers may tempt you with low prices, but consider the trade-offs. A low-quality solution will need to be replaced more frequently and often results in black screens during business hours and lost sales potential.
Many digital menu providers are start-ups without much experience or expertise. You need to make sure that the vendor you are considering has been in the industry for a long time and has a successful track record.
Many providers won’t list anything about warranties on their websites. Make sure your investment is protected and only consider suppliers who offer warranties.
As a restaurateur, your time is precious. You need a digital menu solutions provider with an experienced and readily available support team who are there for you whenever you need them. Some vendors offer very limited or offshore support.
Many low-cost suppliers present you with a confusing platform that makes changing menus extremely difficult and time-consuming. To save you time and trouble, you should only consider vendors that have user-friendly software that can be used by people with no design or coding experience.
Look your best with a digital menu solution that properly represents your brand. Low-quality or even faulty hardware can negatively impact your business and reduce your credibility with consumers.
Research who digital menu providers are currently working with. Are these brands your peers? If the provider doesn’t share this information, or doesn’t have any case studies, it could be a red flag.