Bus stop advertising is one of the main forms of out-of-home (OOH) advertising.Bus stops aren’t just for catching buses. These city-owned weatherproof structures can also be used to show nearby customers who you are and what you stand for through well-crafted images and messaging, increasing awareness and boosting your brand image.
There are two main types of bus stop advertising: static and digital. Static advertising is the traditional form of advertising that uses poster-sized images or vinyl stickers that are applied to the interior or exterior of bus shelters.
Digital advertising, on the other hand, is a recent development that uses screens to display rotating advertisements. Digital ads can also include interactive elements, such as clickable phone numbers or website URLs.
So, which type of advertising is right for your business? It depends on your budget and goals. Static ads are generally less expensive than digital ads, but may be more limited in reach. Static ads may be a better option if you want to target a specific geographic area. Digital advertising, on the other hand, has a wider reach and can be used to target specific groups of people or interests.
If you’re considering bus stop advertising, be sure to weigh the pros and cons of each type before making a decision.
There are several reasons why bus stop marketing is an effective tool to advertise your business:
First of all, the bus stop is a place with a lot of traffic. People waiting for a bus are naturally inclined to look at advertisements for bus shelters. In fact, a study by the Outdoor Advertising Association of America found that bus stop ads get three times the click-through rate of traditional billboards.
Second, another reason bus stop advertising is so effective is that it is an affordable way to reach a large audience. Bus stops are often located in high-traffic areas, so you can reach a lot of people with your campaign without running out of money.
Finally, the bus stop advertisement is memorable. People who see your ad are likely to remember it long after seeing it. This is because bus stops provide a unique and highly visible location for your advertising campaign.
Bus stop ads should be eye-catching, as this makes people more likely to read them. Therefore, many businesses like to use bold colors and graphics in their bus shelter advertisements. The purpose of these advertisements is to attract the attention of passers-by. Bus stops are also chosen because they attract a lot of foot traffic, which can increase the chances of someone seeing it and taking some action, such as contacting an advertiser or visiting their store.
Advertising costs depend on many factors, including location, size and length of contract.
Cost by Ad Size: Bus stops come in a variety of different sizes. Your costs will largely depend on the size of the ad space you purchase. Your price will go up with the square footage – so if you have a bigger ad that takes up more space in a bus stop, you’ll pay more for it.
Cost by location: The location of your bus stop ad can have a big impact on your costs. For example, if you’re considering advertising a bus stop in Times Square or another major urban center in New York, you’ll need to spend more than if you advertise in a smaller town or suburb.
Cost by Duration: The length of your contract can also affect your bus stop ad costs. If you sign a longer term contract, you may get a discounted price. However, if you decide to cancel the contract before it ends, you may be required to pay a termination fee.