How digital signage can help restaurants grow revenue
If you’re running a profitable restaurant, you may want to expand by expanding your menu, opening a new location, or hiring more employees. The most important thing is to increase revenue growth. The most important thing for restaurants is to stand out in the industry, attract more customers and improve operational efficiency to expand scale. Thankfully, digital signage can help you achieve your growth strategic plans.
Promote your restaurant with digital signage
Digital signage in restaurants can be placed in crowded areas to promote your new dishes or your restaurant content. At the same time, digital screens can be placed in the restaurant to obtain maximum engagement. The best locations include above the front desk and near the entrance, which can attract customers to make a purchase. Here’s how to use digital signage to expand your restaurant’s growth.
1. Attract people
In the catering industry, the first priority is to attract customers, and more traffic means increased revenue. In the past, restaurants used banners and canvases to attract passersby into the restaurant. But now the competition in the catering industry is very fierce. How to attract customers has become a problem in the catering industry. You need better logos to expand your customer base.
Outdoor digital signage can use rich, rich images and videos to grab the attention of strolling shoppers and guide them into the store. You can reach new audiences by promoting your daily specials with vibrant graphics updated remotely and in real time. For example, you use digital signage to promote features like your exclusive menu items.
You can set up digital signage at the entrance of your restaurant to showcase your restaurant brand story, such as your commitment to sustainable dining, your guarantee of local ingredients and healthy eating, and your restaurant’s origins and development. This way, you can pique the curiosity of passers-by and get them interested in your restaurant, leading them to come in and spend money.
2. Increase income
Digital signage is an effective tool to increase restaurant revenue. According to statistics, digital signage can increase total sales by about 31.8%. Using digital signage can increase sales in a variety of ways.
First, digital menu boards display content in an attractive format to increase customers’ desire to consume. You can use digital signage to prominently display important information such as nutritional data, ingredient lists, and allergy warnings to help diners make the best choices.
It’s worth noting that digital signage content can be changed frequently and can encourage customers to make a purchase by showcasing seasonal merchandise, limited-time offers, new products or premium beverages. For example, you only need to edit the product content on Yunbiao, and then you can remotely change the digital signage content, thereby increasing user consumption intentions.
Digital signage allows easy posting changes to content in seconds, unlike static menus that must be reprinted. So you can quickly roll out specials and discounts at different times of the day, week, or year. Saves human resources to a great extent.
In addition, digital signage also provides valuable advertising space to increase value conversion. You can sell advertising space to farmers markets, nutrition consultants, local retailers, and other businesses. But instead of boring diners with too many ads, leave more room for entertainment content to enrich their dining experience.
3. Increase productivity
Digital signage is only ancillary, but most importantly customer-centric and is the key to attracting and retaining new customers. Therefore, you must hire the right employees and train them to take orders, process payments, and use food processing. You want well-trained staff who will be actively involved and help upsell merchandise or provide customers with suggestions for dish pairings or specials.
Digital screens in employee breakrooms can reinforce training procedures in an engaging way. For example, displaying your company’s mission, values, and brand philosophy in a picture-in-picture format can reinforce your culture. Also included are how-to guides, checklists, and quick answers to frequently asked questions.
Front-office employees, in particular, require extensive training because they deal directly with customers and represent your brand. So, remind them of cleaning standards, customer greetings, complaint management and order taking guidelines with exciting animations and graphics on bright displays. Finally, employees were taught to use Yunbiao to regularly update digital signage content.
4. Simplify operations
If you run a deli, fast food restaurant, or any other food service establishment, you probably use a POS system to process transactions and track inventory. But, did you know you can integrate digital signage with your POS system to streamline your operations?
Combining these technologies can make ordering and payment more efficient and increase sales. POS-integrated digital menu boards automatically display near-sold out items and slow-moving products without the need for manual updates. For example, you may have an oversupply of lettuce and need to promote salads to prevent waste.
Additionally, your digital signage software can integrate with your ordering process, allowing back-end staff to quickly view orders and wait times. This way, chefs and bakers are less stressed and can focus on making a quality product that impresses diners.
5. Collect and analyze data
When scaling your restaurant, you must understand your customers better so you can tailor your offerings to their needs. You can conduct surveys based on digital signage, and analytics can help provide key information to your business while developing and adjusting in-house menu items based on diners’ tastes.
Interactive kiosks are particularly helpful because they count and collect data as customers interact with the screen. For example, you can track daily and weekly orders, peak operating hours, and top-performing items.
Additionally, you can see the dishes that diners often order together and combine them into set menus at more attractive prices. Analyzing the data can also reveal what products customers are interested in.
Achieve performance growth
If you want to grow your restaurant, you must have a good plan, train your staff, attract more diners, and streamline operations. Digital signage can help you achieve all this and boost your social media presence. Digital signage can give you a competitive advantage in the tough restaurant industry while providing a good promotional experience for your restaurant.
