World-class LED landscape: Outernet London
Outernet London is an immersive digital art space in the heart of London that perfectly blends architecture, technology and art to create a visual and auditory feast for the audience. It is a billion-pound immersive media, music and cultural district, and the largest digital exhibition space in Europe, with the “World largest LED screen“.
The Outernet, the company behind Outernet London, is a global media and entertainment company focused on creating connected city centre entertainment districts. The Outernet uses its unique creative and technological capabilities to bring music, film, art, gaming and retail experiences to life in new and amazing ways.
Outernet
Walking into the Now Building at Outernet, it may be the world’s largest wraparound video display, with over 2,000 square meters of 16K LED screen to show immersive video content. And while it certainly catches the eye, the ears are in no way left wanting. Equally remarkable is the L-ISA immersive audio installation of 200 loudspeakers that plunge visitors into an immersive soundscape.
The Now Building, Outernet’s centrepiece, is used both as an expansive indoor/outdoor walkthrough space and as a closed venue that can host art installations, live concerts, film premiers, or any event the creative mind can imagine. In either configuration, Outernet is poised to bring a magnificent real-time spatial experience to a projected number of over 400,000 people passing through the space each day.
The Now Building
The Now Building is one of the most advanced immersive spaces in the world. The four-story building covers an area of 23,000 square feet and is equipped with a 360-degree 8K floor-to-ceiling screen. In addition to special events, the building is open to the public free of charge from 10 am to 11:30 pm on weekdays, becoming an important showcase for various art forms in the UK.
Digital Reality
The core concept of Outernet London is “digital reality”. By combining digital technology with the real world, Outernet London has created a new digital art ecosystem. This ecosystem is not only a display platform, but also an interactive platform that encourages audiences to participate and jointly create new art forms.
Commercial significance
Artistic Collaboration
Outernet London collaborates with renowned artists to bring unique digital artworks to the audience, providing an unprecedented experience. Its carefully curated art exhibitions include the mixed reality experience project “The Butterfly Trail” in collaboration with Pixel Artworks, and “The Summer Palace” by artist Agustin Vidal Saavedra. These collaborations not only provide a platform for artists to showcase their work, but also bring a wonderful digital art journey to the audience.
Brand Promotion
Outernet’s advantages have given it a favorable position in the advertising market. First, the Now Building is strategically located in the bustling city center of London, where a large flow of people can attract a lot of attention and pedestrians. Second, the Now Building’s unique ultra-high-definition large screen and huge space enable it to meet various advertising needs.
The Outernet has successfully created a space that combines digital media with live entertainment. It is a dynamic and innovative space that provides visitors with a unique experience while also providing brands with an important platform to showcase themselves.
