How to use elevator digital displays for effective digital marketing
Elevator digital display is a display device installed in the elevator car, which can be used to display floor information, advertisements, news, etc. Elevator digital display has the characteristics of precise audience and strong compulsion, and is an effective tool for digital marketing.
Target audience
The audience of the elevator digital display is the people taking the elevator. Before conducting digital marketing, it is necessary to first clarify who the target audience is and understand their age, gender, occupation, interests and other characteristics. Based on the characteristics of the target audience, more targeted marketing content can be designed.
Choose the right ad format
The main forms of advertising for elevator digital displays are as follows:
- Picture advertising: Picture advertising is the most common form of advertising in elevator digital displays, which can visually display the image of products or services.
- Video ads: Video ads can display richer information and are more attractive.
- Text ads: Text ads can deliver more specific messages and are ideal for promoting the features and benefits of your product or service.
According to the characteristics of the target audience and marketing goals, the appropriate advertising form can be selected.
Create high-quality advertising content
Advertising content is key to digital marketing. High-quality advertising content can grab the attention of your target audience and make them remember and take action. When creating advertising content, you need to pay attention to the following points:
- Advertising content should be relevant to the target audience
- Advertising content should be concise and clear
- Advertising content must be attractive
- Advertising content must conform to the brand image
By evaluating advertising effectiveness, digital marketing strategies can be continuously improved and marketing effectiveness improved. Here are some examples of using elevator digital displays for digital marketing:
- A real estate developer placed an advertisement on the elevator digital display to promote its latest property. The advertising content is presented in the form of pictures and text, which visually demonstrates the advantages of the property and attracts the attention of the target audience.
- A car brand placed an advertisement on the elevator digital display to promote its latest model. The advertising content is presented in the form of a video, showing the appearance, interior and performance of the new model, attracting the interest of the target audience.
- A retailer placed an advertisement on the elevator digital display to promote its latest promotion. The advertising content is displayed in the form of text, listing the names, prices and preferential information of the promotional products, attracting the target audience’s desire to purchase.
All in all, elevator digital displays are an effective digital marketing tool. Enterprises can formulate appropriate digital marketing strategies based on their actual situations, and use elevator digital displays to conduct precise marketing and improve marketing effects.
